Tablet - Homescreen

Created a new collection of story components for the tablet homescreen. These components would be responsive between portrait and landscape modes. Experimented with dozens of designs and layouts to maximise impact.

Tablet - Articles

Built a new article layout for tablet, making use of the additional space to emphasise the image-led journalism.

CODE Bet - UX Research

For the CODE Sports Wagering project, I worked alongside the UX Research team in creating the research deliverables and designed the high-fidelity prototype for usability testing. I also provided design and branding guidance to the NewsPerform team in developing the CODE Bet product.

App Design System

The existing Sketch libraries of the various News Corp brands were built for web. While these libraries are well-established and mature, there wasn’t anything created to support the designing of native apps.

I added 168+ symbols across mobile and tablet so that components were scalable and able to be reskinned for each brand.

The goal is for all future apps to follow a consistent design language and to minimise rework when components were updated.

• The Sky News App was built on the App Design System. See case study
• Other new apps that have been designed on this design system include the refreshed News.com.au app and The Australian app

App Template Library

Templates were also built for commonly used pages, so that any new native app designs could be spun up using pre-configured layouts and components.

An example of this is App Onboarding, where we reduced a 6 step process down to 3 steps, with a focus on personalisation for the user. Multiple iterations of usability testing led to a resuable and modular flow that would work on various brands.

Brand Refresh

A year after release, the CODE Sports brand needed a refresh.

We created a new emphasis on bolder colour choices and style elements to bring more energy to the CODE Sports brand.

Over a 6 month period, this change has driven significant traffic to the website:

Homepage

We needed to create a better first impression, so a drastic change was required.

Enter dark mode, vibrant colours and more contextual components.

Use the slider to see the before and after.

Scoreboard & Match Centre

I designed a new full-width global scoreboard for all sports, which is used across other mastheads like The Daily Telegraph and News.com.au.

Along with this global scoreboard, I standardised the design language of our match centres, including AFL, NRL, Football, Cricket and Motorsport.

This makes it easier for users to see how their team played and to compare stats.

The football match centre was rolled out before the 2023 FIFA Women’s World Cup and had 220,000 views over the tournament. This was a 250% increase compared to the 2022 FIFA Men’s World Cup.